How to Make a Social Media Marketing Strategy for your Business

If you want to create a social media account for your business or personal brand, you need to have a Social Media Marketing Strategy. It will serve as your guide-book, a north star if you want, in navigating the simple yet complicated world of social media. Here’s an easy step-by-step guide. Don’t miss the surprise at the end. Table of Content: 1. List down why you are on social media. 2. Your goals should be SMART but be delusional. 3. Talk about what you know. 4. Define who you serve. 5. Spend time making a detailed client or audience profile. 6. Have a social media branding guide. 7. Make a content strategy. 8. Create compelling content. 9. Have a strategy for growth. 1. Objectives Enumerate the objectives of your social media account. Why are you on Social Media? It could be as simple as “to establish an online presence.” It could also be more specific, like “to sell a product” or “to be a beauty influencer.” Social Media is a relatively free platform to achieve what yo...